Launch films for the Samsung Galaxy Watch5.
Battlefield 2042 Launch Film
What a Time to be Alive.
The Sims
Social videos we created encouraging people to Live The Sims Life.
Zero sugar, but it tastes like real Coke? In this global campaign for Wieden + Kennedy Amsterdam we show how this phenomenon might be a little confusing to the senses.
Agency: Wieden+Kennedy, Amsterdam
Art Director: Blake Kidder
Copywriter: Patrick Almaguer
ECD: John Norman / Al Moseley
Animation: Against All Odds
Emmy Nominated launch spot for the Nissan Leaf.
Agency: TBWA\Chiat\Day, Los Angeles
ACD / Copywriter: Patrick Almaguer / Ken Pappanduros
ACD / Art Director: Blake Kidder / Chris Lynch
GCD: Margaret Keene/Chris Adams
Six months before Brasil was to host the World Cup, we launched a film highlighting the national team’s superstars and gave fans a taste of how the game is played through their mind.
To create buzz before the campaign and seed the idea we created a series of silhouettes of the players heads. We sent a package of stickers, posters and stencils to influencers and street artists in Brasil.
Once the campaign launched, we revealed the mindsets of each player of the Brazilian National Team through out of home and digital. At the same time, we launched a silhouette maker through nike.com where users could create their own silhouette and mindset and share through social media and create their own personalized apparel.
Agency: Wieden+Kennedy, São Paulo
Creative Director: Blake Kidder / Patrick Almaguer
Creative Team: Pedro Izique / Vitor Amos / Arthur Daraujo / Diogo Valim / Bruno Barberi
Director: Daniel Kleinman
Before this campaign launched, over 25 million people had played the Call of Duty franchise. We realized that it wasn’t just your stereotypical gamer. It’s your doctor, co-worker, athletes, celebrities and other people you might not expect.
For Call of Duty Black Ops we wanted to disrupt the stigma of gaming and grow the franchise. So we tapped into an undeniable human truth that united current players and captivated the masses.
“There’s a Soldier in All of Us”
When the campaign launched, Black Ops generated $360 Million in just 24 hours. Surpassing Modern Warfare 2’s record and Avatars opening weekend sales of $242 million.
Making Call of Duty: Black Ops the biggest entertainment launch of all time.
Agency: TBWA\Chiat\Day, Los Angeles
ACD / Art Director: Blake Kidder
ACD / Copywriter: Patrick Almaguer
Art Director: Chase Madrid
Copywriter: Chris DeNinno
GCD: Brett Craig
Director: Rupert Sanders
Campaign to launch the Sony PlayStation 3.
Agency: TBWA\Chiat\Day, Los Angeles
Art Director: Blake Kidder
Copywriter: Patrick Almaguer
Creative Director: Brett Craig
ACD: Doug Mukai
Director: Rupert Sanders
After a brutal loss to Germany in the World Cup semi-finals, we needed to reinspire Brasilians and remind the country that it's not over. Brasil is hosting the 2016 Olympics in Rio and it's time for redemption.
Agency: Wieden+Kennedy, São Paulo
Creative Directors: Blake Kidder / Patrick Almaguer
Creative Team: Kako Mendez / Mihail Aleksandrov / Luiz Filipin / Edgard Guimaraes
Director: Nico Perez Veiga
Launch of the new Fried Bologna Biscuit at Hardee's.
Agency: David&Goliath
ACD / Copywriter: Patrick Almaguer
ACD / Art Director: Blake Kidder
Creative Director: Jason Karley / John Battle
Director: Chris Smith
A message from the late Ayrton Senna to the people of Brasil, which aired at halftime during every World Cup game.
Agency: Wieden+Kennedy, São Paulo
Creative Directors: Blake Kidder / Patrick Almaguer
Creative Team: Pedro Izique / Kako Mendez / Mihail Aleksandrov
Director: Ian Ruschel
Agency: Wieden+Kennedy, Amsterdam
Art Director: Blake Kidder
Copywriter: Patrick Almaguer
Creative Director: Alvaro Sotomayor
ECD: John Norman / Al Moseley
Meet The Hoopers. A sitcom family made up of professional NBA Basketball players. When the typical NBA family drama happens, luckily there is a good neighbor next door who also happens to be a State Farm agent.
Agency: Translation
Creative Director: Blake Kidder / Armando Samuels / Patrick Almaguer
Art Director: Blake Kidder / Ana Sanchez / Jen Wang
Copywriter: Armando Samuels / Patrick Almaguer / David Green
Director: Bryan Buckley
Editor: Crispin Struthers
Music: Beacon Street
VFX: The Mill
An epic rock opera for Coke Zero starring a singing bear and featuring such memorable cast members as candy-pooping birds, an elk with sausage antlers, g-string wearing antelopes and honeycomb encrusted sheep, among many others.
Agency: Wieden+Kennedy, Amsterdam
Art Director: Blake Kidder
Copywriter: Patrick Almaguer
ECD: John Norman / Al Moseley
Animation: Buck
Hunger affects 1 in 8 Americans yet most of us are blind to the problem. For SXSW, we partnered with Google & Ad Council to explore how audience signals - beyond demographic data - can enable a spark for better, more relevant storytelling.
Driven by data, we created 2 films within a 20k budget. Creating one central concept that depicts the reality of impoverished meals, we tailored the tone and details of the creative executions to speak to each audience. One targeted at a gaming audience and one targeted at outdoor enthusiasts.
Agency: TBWA\Chiat\Day, Los Angeles
Art Director: Blake Kidder
Copywriter: Patrick Almaguer
ACD: Brett Craig / Doug Mukai
Creative Director: Jerry Gentile
Illustrator: Blake Kidder
Animation: Monkmus
Agency: David&Goliath
ACD / Copywriter: Patrick Almaguer
ACD / Art Director: Blake Kidder
Creative Director: Jason Karley / John Battle
Director: Guy Shelmerdine
During the UEFA Champions League Final, we did live replays of the game on Vine minutes after they happened on TV. We recreated these moments using hand puppets on a miniature Wembley stadium. 23 replays all shot on an iphone and uploaded in real time to the social media app, Vine.
This was the first time in Brasil that a brand used Vine.
The campaign resulted in a 400% increase of brand mentions on Twitter and became one of Twitters top 10 engagement campaigns of all time.
Agency: Wieden+Kennedy, São Paulo
Creative Director: Patrick Almaguer / Blake Kidder
Copywriter: Vinicius Dalvi
Art Director: Juliana Leal
A Monty Python spoof starring elite athletes on a quest to quench their thirst for The Holy G.
Agency: TBWA\Chiat\Day, Los Angeles
Creative Team: Blake Kidder / Patrick Almaguer / Donna Lamar / Javier Castillo / Jayanta Jenkins
Creative Director: Jimmy Smith
Director: Tarsem
Editor: Angus Wall
VFX: The Mill
Animation: Buck
Agency: TBWA\Chiat\Day, Los Angeles
ACD / Art Director: Blake Kidder
ACD / Copywriter: Patrick Almaguer
GCD: Brett Craig
Director: Chris Smith
Editor: Adam Pertofsky
US Cellular is the good guy when it comes to wireless providers, so to spread our message, we used a spokesperson from a bad guy wireless company.
Agency: Mullen
Creative Directors: Blake Kidder / Patrick Almaguer
Creative Team: Jack Collier / Dan Madsen / Sherrod Melvin / Adam Calvert / Gabriel Ferrer / Scott Slagsvol
Every day 7 people die in a home fire and many of these deaths would be prevented with a smoke alarm. With the Sound the Alarm initiative, The American Red Cross has installed over 1.5 million smoke alarms nationwide.
Role: Senior Creative Director
Global Out of Home Campaign for the 2014 World Cup in Brasil.
Agency: Wieden+Kennedy, São Paulo
Creative Directors: Blake Kidder / Patrick Almaguer
Copywriter: Bruno Barbeiri
Art Director: Diogo Valim
Agency: TBWA\Chiat\Day, Los Angeles
ACD / Art Director: Blake Kidder
ACD / Copywriter: Patrick Almaguer
Creative Director: Brett Craig
ACD: Doug Mukai
Director: David Shane
Nike sponsors 5 Brasilian Club Teams. Leading up to the World Cup, they created a yellow Jersey for each club so you didn't have to choose between cheering for your club or the National Team. Now you can cheer for both.
Agency: Wieden+Kennedy, São Paulo
Creative Director: Blake Kidder / Patrick Almaguer
Creative Team: Kako Mendez / Pedro Izique / Arthur Daraujo / Edgard Guimaraes / Thiago Barbieri / Andre Almeida / Andrea Souza
Art Director: Blake Kidder
Copywriter: Patrick Almaguer
