During the UEFA Champions League Final, we did live replays of the game on Vine minutes after they happened on TV. We recreated these moments using hand puppets on a miniature Wembley stadium. 23 replays all shot on an iphone and uploaded in real time to the social media app, Vine.

This was the first time in Brasil that a brand used Vine.

The campaign resulted in a 400% increase of brand mentions on Twitter and became one of Twitters top 10 engagement campaigns of all time.

Agency: Wieden+Kennedy, São Paulo

Creative Director: Patrick Almaguer / Blake Kidder

Copywriter: Vinicius Dalvi

Art Director: Juliana Leal