After a brutal loss to Germany in the World Cup semi-finals, we needed to reinspire Brasilians and remind the country that it's not over. Brasil is hosting the 2016 Olympics in Rio and it's time for redemption.
Agency: Wieden+Kennedy, São Paulo
Creative Directors: Blake Kidder / Patrick Almaguer
Creative Team: Kako Mendez / Mihail Aleksandrov / Luiz Filipin / Edgard Guimaraes
Director: Nico Perez Veiga